BNCHMRK: Performance Report - September 2024
Dataset Overview:
9 Active Markets
12 Months Historical Data
9 Core Performance Indicators
Monthly Data Updates
Quarterly Trend Analysis
Performance Classifications
Throughout our reports, metrics are classified into three performance tiers:
Great: Top 25%
Average: Middle 50%
Fix: Bottom 25%
Marketing Efficiency Ratio (MER):
What Is This Metric?
The amount of revenue generated for every dollar spent on marketing.
65.9
Average
Performance ratings:
Great: MER ≥ 75
Average: MER between 25 and 75
Fix: MER < 25
Your marketing spend's effectiveness at driving revenue. Higher MER means better ROI on your marketing dollars. Track this to ensure your campaigns are delivering maximum value.
Learn more about Marketing Efficiency Ratio in our detailed breakdown.
Acquisition Marketing Efficiency Ratio (aMER):
What Is This Metric?
The revenue from new customers generated per dollar spent on acquisition marketing.
9.6
Fix
Performance ratings:
Great: Ratio ≥ 20
Average: Ratio between 10 and 20
Fix: Ratio < 10
Your new customer ROI metric. It shows how efficiently you're acquiring first-time customers. Essential for balancing growth against acquisition costs.
Learn more about Acquisition Marketing Efficiency Ratio in our detailed breakdown.
Cost Per Order (CPO):
What Is This Metric?
The average cost incurred to generate a single order.
$1.16
Average
Performance ratings:
Great: CPO ≤ $1
Average: CPO between $1 and $2
Fix: CPO > $2
Your customer acquisition price tag. Understanding CPO helps optimize marketing spend and identify cost-saving opportunities. This is critical for profitable scaling.
Learn more about Cost Per Order in our detailed breakdown.
Return Rate:
What Is This Metric?
The percentage of monthly orders coming from existing customers.
86.00%
Great
Performance ratings:
Great: Return Rate ≥ 70%
Average: Return Rate between 30% and 70%
Fix: Return Rate < 30%
Your repeat business health score. High return rates mean lower acquisition costs and more predictable revenue. This is key for understanding customer loyalty.
Learn more about Return Rate in our detailed breakdown.
New Customer Review Rate:
What Is This Metric?
The percentage of new customer orders that result in online reviews.
3.60%
Great
Performance ratings:
Great: Review Rate ≥ 2.5%
Average: Review Rate between 1% and 2.5%
Fix: Review Rate < 1%
How well you convert new customers into advocates. More reviews mean more trust and organic growth. This directly impacts future acquisition costs.
Learn more about New Customer Review Rate in our detailed breakdown.
Review Rate:
What Is This Metric?
The percentage of all customer orders that result in online reviews.
0.70%
Average
Performance ratings:
Great: Review Rate ≥ 1.25%
Average: Review Rate between 0.5% and 1.25%
Fix: Review Rate < 0.5%
Your overall social proof score. Strong review rates drive organic traffic and local visibility. This helps reduce dependency on paid advertising.
Learn more about Customer Review Rate in our detailed breakdown.
New Customer Loyalty Opt-In Rate:
What Is This Metric?
The percentage of new customers who join your loyalty program.
55.00%
Average
Performance ratings:
Great: Opt-In Rate ≥ 60%
Average: Opt-In Rate between 30% and 60%
Fix: Opt-In Rate < 30%
How effectively you're building your loyalty program. Higher rates mean more repeat business opportunities. This is critical for sustainable growth.
Learn more about New Customer Loyalty Opt-In Rate in our detailed breakdown.
Loyalty Opt-In Rate:
What Is This Metric?
The percentage of total customers who join your loyalty program.
23.00%
Average
Performance ratings:
Great: Opt-In Rate ≥ 40%
Average: Opt-In Rate between 20% and 40%
Fix: Opt-In Rate < 20%
Your success at converting first-time buyers into program members. Predicts retention potential and program effectiveness. The key for long-term growth.
Learn more about Customer Loyalty Opt-In Rate in our detailed breakdown.
Marketing Opt-In Rate:
What Is This Metric?
The percentage of your loyalty members who subscribe to your email list.
78.00%
Great
Performance ratings:
Great: Opt-In Rate ≥ 70%
Average: Opt-In Rate between 40% and 70%
Fix: Opt-In Rate < 40%
How well you're building owned marketing channels. Higher rates mean more direct customer communication. This is essential for reducing advertising costs.
Learn more about Marketing Opt-In Rate in our detailed breakdown.
About Our Data
Our benchmarks are compiled from actual performance data across a growing list of dispensaries nationwide. We update our metrics monthly and provide quarterly trend analysis to ensure you're working with the most current industry standards.
Data Sources:
- 9 state markets
- 12 months of historical data
- 9 key performance indicators
Trusted by Single Door Shops to MSOs from Coast to Coast.
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