Solve your hardest marketing
problems with a proven partner.
Cannabis Marketing
Experts for California
Dispensaries
SOLUTIONS
Cannabis Marketing for California Dispensaries
Comprehensive cannabis marketing services developed to help California dispensary owners grow your business.
FUEL CUSTOMER GROWTH
Paid Advertising
Paid marketing often misses the mark for cannabis retailers.
We help dispensaries target and acquire their ideal customers.
Increased brand visibility in competitive markets
Higher quality traffic and leads
Improved ROI on ad spend
DRIVE REPEAT PURCHASES
Dispensary Email Marketing
California dispensaries often underutilize their most valuable asset, their email list.
We help dispensaries maximize revenue from their email subscribers with cannabis email and segmentation.
Higher engagement rates and customer retention
Increased average order value
Boost in customer lifetime value
DOMINATE LOCAL SEARCHES
Dispensary SEO
Most dispensaries struggle to rank locally.
We help dispensaries from Los Angeles to San Diego climb to the top of local search results with proven, relevant strategies.
Improved visibility in local search results
Increased foot traffic to your physical locations
Enhanced online-to-offline customer journey
TRANSFORM DIGITAL PRESENCE
Web Design & Development
Dispensaries often fail to convert online visitors into in-store customers.
We help dispensaries turn website visits into in-store sales.
Higher conversion rates from web visitors to customers
Improved user experience and brand perception
Seamless integration with your other marketing efforts
LOCAL COMPETITION
Corner The California Dispensary Market
We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.
GET STARTEDNEWS & REGULATIONS
California Cannabis Market Updates
Stay informed on the latest cannabis regulation updates in California.
New Packaging, Labeling, Advertising and Marketing Requirements
Cannabis Business Times | Jun 14, 2024
AB 1894—the "Integrated cannabis vaporizer: packaging, labeling, advertisement, and marketing" bill passed by the California Legislature—will add new requirements for the packaging and marketing of cannabis cartridges and vaporizers.
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California Assembly passes bill allowing Amsterdam-style cannabis cafes
Los Angeles Times | May 20, 2024
A bill that would allow Amsterdam-style cannabis cafes in California passed the state Assembly and is headed to the Senate. But even if the Legislature’s upper chamber approves AB 1775, legalization is not a sure thing.
Read MoreDEA’s marijuana shift could be a lifeline for California’s pot industry
Los Angeles Times | May 1, 2024
If the U.S. Drug Enforcement Administration reclassified marijuana as a less dangerous drug, it wouldn’t eliminate the conflicts between the feds and states such as California that have legalized many uses of the substance.
Read More
STAY COMPLIANT
Marketing Your California Dispensary
In California, cannabis advertising and marketing are governed by Division 10 of the Business and Professions Code, ensuring that all promotional activities for cannabis and cannabis products meet stringent standards for truthfulness and do not target or appeal to minors. This comprehensive framework is established to maintain the integrity of the cannabis market and uphold consumer protection.
Clear definitions and requirements for licensee identification are set to guide advertising practices within the cannabis industry.
Definitions of Advertising: Outlines what constitutes advertising and differentiates between labels, editorial content, and paid promotions.
Licensee Identification: All advertising and marketing must prominently display the licensee's number, ensuring accountability and traceability.
Marketing Defined: The act of promoting or selling cannabis or cannabis products, with specific mention of sponsorship and product design targeting certain demographics.
Advertising is regulated based on audience composition and the method of communication, with a focus on preventing access and exposure to underage individuals.
Audience Restrictions: Marketing is allowed only where the majority (71.6%) of the audience is reasonably expected to be 21 years or older.
Age Affirmation Methods: Direct communication must include age verification to ensure recipients are of legal consumption age.
Truthful Advertising: All advertisements must be substantiated and truthful, without creating misleading impressions about the products.
The code outlines explicit prohibitions to prevent misleading, attractive-to-minor, and false health-related claims in cannabis advertising.
Misleading Impressions: Ads must not be false or create misleading impressions regarding the brand, origin, or health effects.
Location Restrictions: Prohibits advertising near schools, playgrounds, or youth centers and across California state borders.
Attractiveness to Children: Ads must not contain elements that appeal to children, such as cartoons or toys.
Exceptions to advertising regulations acknowledge noncommercial speech and internal marketing not visible to the public.
Inside Advertising: Signage inside a licensed premises that is not visible from a public place is permitted.
Noncommercial Speech: Regulations do not apply to noncommercial speech, ensuring protection for free expression related to cannabis.
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