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Cannabis Marketing
Experts for Florida
Dispensaries

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SOLUTIONS

Cannabis Marketing for Florida Dispensaries

Comprehensive cannabis marketing services developed to help Florida dispensary owners grow your business.

FUEL CUSTOMER GROWTH

Paid Advertising

Paid marketing often misses the mark for cannabis retailers.

We help dispensaries target and acquire their ideal customers.

Increased brand visibility in competitive markets

Higher quality traffic and leads

Improved ROI on ad spend

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Paid advertisingPaid advertising

DRIVE REPEAT PURCHASES

Dispensary Email Marketing

Florida dispensaries often underutilize their most valuable asset, their email list.

We help dispensaries maximize revenue from their email subscribers with cannabis email and segmentation.

Higher engagement rates and customer retention

Increased average order value

Boost in customer lifetime value

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DOMINATE LOCAL SEARCHES

Dispensary SEO

Most dispensaries struggle to rank locally.

We help dispensaries from Jacksonville to Miami climb to the top of local search results with proven,relevant strategies.

Improved visibility in local search results

Increased foot traffic to your physical locations

Enhanced online-to-offline customer journey

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Paid advertisingPaid advertising

TRANSFORM DIGITAL PRESENCE

Web Design & Development

Dispensaries often fail to convert online visitors into in-store customers.

We help dispensaries turn website visits into in-store sales.

Higher conversion rates from web visitors to customers

Improved user experience and brand perception

Seamless integration with your other marketing efforts

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LOCAL COMPETITION

Corner The Florida Dispensary Market

We limit our partnerships to a handful of dispensaries to avoid conflicts and ensure you lead your local market.

GET STARTED

NEWS & REGULATIONS

Florida Cannabis Market Updates

Stay informed on the latest cannabis regulation updates in Florida.

The Miami Herald

Fact or fiction? Critics say Amendment 3 will make Florida smell like weed

Miami Herald | Oct 19, 2024

Critics argue the language of the amendment prevents laws that restrict outdoor use, and that other states have already been overwhelmed.

Read More
NBC News

Trump to vote yes on Florida ballot measure legalizing marijuana

NBC News | Sep 12, 2024

Former President Donald Trump said he plans to vote yes on a ballot measure in Florida to legalize marijuana.

Read More
U.S. News & World Report

Why the Cannabis Industry Is High on Florida

U.S. News & World Report | Apr 17, 2024

Voters will now get to decide whether to legalize recreational marijuana in a state that has a well-established medical pot marketplace.

Read More
Miami, Florida skyline and coast reflecting in the waterTampa, Florida skyline with a foreground of city highwaysJacksonville, Florida skyline seen from the water

STAY COMPLIANT

Marketing Your Florida Dispensary

Florida has set forth comprehensive regulations for the advertising and sale of cannabis products, with a strong focus on public health and compliance. As the state continues to adapt its cannabis policies, it emphasizes a balanced approach that ensures safety while supporting the industry.

The Florida Department of Health regulates marketing, advertising, and sales for cannabis businesses, focusing on:

  • Ensuring advertisements target a legally permissible audience
  • Providing clear health warnings about cannabis products
  • Managing the content and channels of advertising to protect public health and adhere to legal standards

    For additional information, you can refer to Florida Statutes, Chapter 381.986 - Medical Use of Marijuana.
  • The regulations are designed to prevent underage exposure by controlling the platforms and channels used for cannabis advertising.

    Advertisements must not appear on platforms where a significant portion of the audience is likely under the legal consumption age.

    Certain types of media, including television, radio, and print, are off-limits for cannabis advertising to avoid reaching those under 21 years old.

    Ads should be crafted in a way that avoids targeting or appealing to individuals younger than 18 years of age, as specified by the statute.

    All advertising for cannabis products in Florida must meet strict standards to ensure they are not misleading and adequately inform consumers of associated risks.

    Advertising must be honest, avoiding deceptive claims or promises about the health benefits of cannabis.

    Marketing efforts should not encourage excessive use.

    Ads must not depict individuals under 21 or use imagery that might appeal to minors, such as cartoons, toys, or characters.

    Health risk warnings, as mandated by the Florida Department of Health, must be included in all cannabis advertisements.

    Cannabis product packaging and labeling must comply with safety standards to ensure that consumers are well-informed.

    Packaging must be child-resistant, tamper-evident, and designed to be unattractive to children.

    Labels must include essential information, such as potency, source, and ingredient details.

    Specific health warnings, as outlined by the state, must also be present on all product labels.

    There are strict limitations on outdoor advertising and promotional activities to prevent unnecessary exposure.

    Outdoor advertising of cannabis products is generally prohibited, with certain exceptions for signage on business premises.

    Cannabis businesses are allowed to display up to two fixed signs on their premises, but these must comply with local jurisdiction requirements.

    Advertising using imagery likely to attract minors, such as cartoons or mascots, is strictly forbidden.

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